Boom Supersonic / Creative Director
Currently Creative Director, working on all design elements, including brand design and direction, exterior loft, interior design and art direction
Tesla / Global Creative Director
Responsible for all customer facing visual elements of the company including store design, tesla.com, art direction, partnerships, merchandise, brand and communication globally. Collaborated on in car UI and the Tesla App. Worked closely with engineering teams on various projects both public and unannounced
Apple / Head of Special Projects (Product Marketing)
Part of a small team overseeing all aspects of Apple Watch (including Product Development, UI, Hardware, and Marketing). I interacted closely with the ID, HI, Product Design, Marcom, Operations, Retail and Channel teams. Also involved in various confidential future projects.
Burberry / VP Digital and Interactive Design
I ran the Digital Design, Experience Design, UI, UX, and Platform Design teams, growing the digital department from 5 to 65 people over 4 years. Responsible for the design and direction of all owned platforms, as well as campaigns, product launches and retail. I was responsible for the company’s vision of the future of retail, being the strategic and creative lead on the Regent Street flagship store.