Overseeing User Experience, Art Direction, Brand and all other outward facing aspects of the company.
Design Director for the 11th iteration of the Sonic Sphere
Responsible for all customer facing visual elements of the company including store design, tesla.com, art direction, partnerships, merchandise, brand and communication globally. Collaborated on in car UI and the Tesla App. Worked closely with engineering teams on various projects both public and unannounced
Part of a small team overseeing all aspects of Apple Watch (including Product Development, UI, Hardware, and Marketing). I interacted closely with the ID, HI, Product Design, Marcom, Operations, Retail and Channel teams. Also involved in various confidential future projects.
Creative Director, working on all design elements, including industrial design, brand design and direction, exterior loft, interior design and art direction
Industrial design and creative direction for Cabin on their new generation interior
I ran the Digital Design, Experience Design, UI, UX, and Platform Design teams, growing the digital department from 5 to 65 people over 4 years. Responsible for the design and direction of all owned platforms, as well as campaigns, product launches and retail. I was responsible for the company’s vision of the future of retail, being the strategic and creative lead on the Regent Street flagship store.
I’ve been thinking a lot about the role of designers in the world since Covid-19. We need to do better, to think harder, and push ourselves into a new way of approaching projects. We are spoilt without supply chains, with the availability of any material we want. We don’t care enough about where these things come from, or how our products are finally shipped. I gave myself a brief of designing more with less, 3 materials (OSB, glue, and paint) to create a product and its packaging.
Creative direction for a new breed of rocket engine
A new ‘back of the bus’ artwork for Burning Man 2019 Materials: PVC, Spandex